Strategic Advice and Consultancy
Receive direction and insight on shifting attitudes to loyalty, along with advice on new possibilities for your organisation. You may have declining member numbers or need to monetise your assets, develop a digital strategy or seek new strategic thinking in your organisation. We’ve been there and can help shape your brief, as well as deliver on it.
We offer a wide range of publishing services, which include magazine design, redesign, editorial content, print and production, comms materials, supplements, books and reports, and advertising sales and sponsorships.
Designing, Branding and Marketing
These three core elements work hand in hand but are equally important separately. From campaigns to exhibition stands, we make sure your communications are visually brand consistent and impactful, while perfectly representing your brand values.
We help you commercialise your magazines, media, and digital content. All membership organisations need page revenue and sponsorship to offset their costs. Our sales teams deliver impressive revenues, often from a standing start. And, yes, it is possible to publish a self-funding title in this day and age – with the right member profile and advertising sales approach.
We can redesign or rebuild your website, build you an app, design segmented email campaigns for specific member cohorts, and ensure potential new members find you online by ensuring your content is SEO friendly. In addition, we can create a social media strategy to increase your online presence, which would include the creation of video and photographic assets for platforms such as Instagram, Linkedln and Facebook.
We’ll help you understand what your audience is thinking, measure what is working in your organisation, track ROI and determine your next steps for growth. We’ll help you connect and engage with your current audience and develop a strategy to attract new customers and keep them.
New Revenue Streams
All marketing should lead to driving revenue. Do you have limited revenue streams or a need to grow them? We’ll help you identify potential new revenue streams and improve revenue in those you are already engaged in, effectively and sensitively.
We are experts in managing audiences, whether you need better acquisition, engagement or retention, or improved data collection and data management. Managing your members expectations is at the core of what we do.
At Fish, we utilise the expertise, buying power and talent of a large London content agency, and we deliver regionally with flexibility. It’s not London versus local: you get the expertise of both agencies without the associated costs.
The forces that are changing the shape of membership11th October 2019
Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. So said a teen icon back in the 1980s, when your PC had ...
Re-evaluating membership organisations: what it means to be a member15th August 2019
We all have the primal needs of food, shelter, safety, love and esteem. And it’s these needs that drive all our motivations.
Your Lead Team
I refuse to join any club that would have me as a member.
In order to be an immaculate member of a flock of sheep, one must above all be a sheep oneself.
I am not a member of any organised political party. I am a Democrat.
Get in Touch
Fish Content Agency Ltd. 48 Broadway. Peterborough. PE1 1YW D: 0203 488 0654 E: firstname.lastname@example.org Company Nos: 11700572
One Last Thought
If you are thinking about a change in your content strategy or don’t believe you are getting the results you deserve from your membership comms then let’s have an informal chat. We’d love to show you how we would approach things. Even if you aren’t in the market right now, please feel free to drop by – we always like to meet new people. That is unless we have Gone Fishing.
Let's start a conversation
We would love to chat about your challenges or just make contact or simply chew the fish. Yes. We know that one was a step too far.