Strategic Advice and Consultancy
Getting some direction in these days of shifting attitudes to loyalty, and seeking advice on what is possible is always a good thing. You might have declining member numbers, need to monetise your assets, develop a digital strategy or just have some new strategic thinking inside the organisation. We’ve been there and can help you in shaping the brief as well as delivering on it.
We offer a wide range of services: magazine design, re-design, editorial content, print and production, comms materials, supplements, books & reports as well as advertising sales & sponsorship.
Designing, Branding and Marketing
These three core elements all work together. But equally may be needed separately. From campaigns to exhibition stands, we make sure that your communications are visually brand consistent, impactful and perfectly represent your values.
We help you commercialise your magazines and media, including digital. All membership organisations need on page revenue and sponsorship to offset their costs. Our sales teams deliver impressive revenues, often from a standing start. And yes it is possible to publish a self funding title these days with the right member profile and advertising sales approach!
Redesign or rebuild your website, build you an app, design segmented email campaigns for specific member cohorts, as well as ensuring you are found online by potential new members, by making your content SEO friendly. In addition, we can create a social media strategy for you and create video and photographic assets for specific social platforms like Instagram and Facebook.
Understanding what your audience is thinking and measuring what is working within the organisation, is as key as tracking what you should do next. We’ll help you understand your audience, how to engage them better and keep them longer!
New Revenue Streams
All marketing should be driving revenue. You may also have limited revenue streams or the need to grow them. It is important to do this effectively and sensitively. We will help you identify potential new revenue streams and improve revenue in those you are already engaging in.
We are experts in managing audiences, whether you need better acquisition, engagement, retention or improved data collection and data management. Managing your members expectations is at the core of what we do. for you.
At Fish we utilise the expertise, buying power and talent of that large London content agency, but we deliver regionally with flexibility. It’s not London versus Local as you get the expertise of both agencies without the associated costs.
A Wrap Up of 2018 and Top Digital Marketing Trends for 201930th January 2019
River’s Head of Digital Content Experience, Pares Tailor, tells us what grabbed his attention in 2018 and what digital trends to look out for this yea...
Commercial Revenue or Not? That is the Question | 3 min read22nd January 2019
I keep getting into a loop on a particular debate. Membership organisations with static income and rising prices need new revenue streams. Fact. Not a...
Your Lead Team
I refuse to join any club that would have me as a member.
In order to be an immaculate member of a flock of sheep, one must above all be a sheep oneself.
I am not a member of any organised political party. I am a Democrat.
Get in Touch
Fish Content Agency Ltd. 48 Broadway. Peterborough. PE1 1YW D: 0203 488 0654 E: email@example.com Company Nos: 11700572
One Last Thought
If you are thinking about a change in your content strategy or don’t believe you are getting the results you deserve from your membership comms then let’s have an informal chat. We’d love to show you how we would approach things. Even if you aren’t in the market right now, please feel free to drop by – we always like to meet new people. That is unless we have Gone Fishing.
Let's start a conversation
We would love to chat about your challenges or just make contact or simply chew the fish. Yes. We know that one was a step too far.